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If you raise your own bees to create your raw honey, you may be looking for ways to sell the honey locally. There are many different ways you can do this, especially since raw honey is becoming more popular and high in demand due to its all-natural properties.
Some of the most common and easiest places for anyone to sell raw honey would be at a local farmer’s market. Usually, you can rent a space or a stand and have your honey already packaged and ready for sale. People who are searching for healthy and natural ingredients often will visit farmer’s markets, so this would be a great place to get lots of customers.
However, there are several other methods of selling your raw honey locally. Continue reading below to see some ideas of ways to find customers for your all-natural raw honey:
(Note: In most areas, you cannot sell consumable products without some kind of a permit. These ideas are dependent on making sure you have all required permits to own and run a business from your home or sell your products anywhere.)
- Selling from your house. You can sell your honey locally simply from your home! Place a sign in your yard that will let people know that you sell honey. You can also market your honey using the Facebook marketplace (or Facebook groups), or the NextDoor app, so people in your area know that you are selling raw honey.
- Facebook marketing. Facebook is a very valuable asset for selling your raw honey, regardless if you sell it at a farmer’s market, or from your home. Raw honey is valued by healthy eating communities, so by joining health-related groups on Facebook, you can let people know in your area that you are selling raw honey. Also, paying for ads can help you get your products seen by thousands of people.
- Selling through your site and/or social media. If you don’t want to limit your product sales to just your local area, you should take your raw honey and sell it directly to consumers from your own website. In addition to this (or instead of a site), you can sell your raw honey through social media as well. Having a well-designed site can help give possible customers information on your product, and a way to order conveniently.
- Take to a local health food store. Health food stores (such as Natural Grocers) are a great place to take your product, as some stores may buy products from you in bulk to sell on their shelves. However, this is something you should only consider if you can meet the demand that you may have from selling at a store, or in a large grocery chain. To start, you may want to first take your raw honey to a much smaller store so that you can have some experience selling retail.
- Sell to people you know or connections via work or church. If you don’t want to make selling your products too serious, you can always stick to selling to people you know, and their connections. Taking your raw honey to work or church can be a great place to start. Coworkers and friends will often help each other out by purchasing products and recommending them to others. Regardless of where you go with your honey-selling business, this is always a great place to start.
- Sell to fundraisers or events. Just as you can sell your products to small stores in bulk, you can do the same thing for fundraisers or events. Some small events may be interested in purchasing your raw honey for others to buy during the event. This would be something to consider at fairs, local sporting events, or anything health-related (such as marathons or charity events).
- Have a stand at a local fair. Local food fairs are the perfect opportunity to sell some of your raw honey! Obviously, this will be a seasonal event, but it is still a great way to get people to try your product and give you feedback. You could either have your own stand that features your products or sell some of your honey to someone else to sell with their own products.
We hope these ideas were helpful! Continue reading to learn everything you need to know about selling your raw honey locally :
How Much Can You Sell Local Honey For?
Now that you have some ideas of where you can begin selling your raw honey locally, you may be wondering how you should be pricing your honey. The price for honey will vary from state to state and obviously will fluctuate based on the demand for it. However, in the United States, raw honey will typically go for $1 an ounce. However, if you sell bottles bigger than 12oz, you will typically be expected to lower the price per ounce slightly.
Ultimately, you will need to price your honey to where you make a profit. All-natural raw honey will usually have a higher price than store-bought honey since there is a higher demand for it. Also, beekeeping can be a laborious process, in which a higher price is more satisfactory for the seller.
Bottling and packaging can be expensive as well, depending on the area that you live in. Each state has its own rules and guidelines for packaging, nutrition facts, and licensing. You should take all of your fees, and all of the state’s rules, into consideration before setting your prices.
Also, the way that you sell your honey is going to determine what price rate you set. For instance, if you are selling your honey in bulk, you may price the honey lower. But, if you are renting a stand at a farmer’s market for your honey, the price may need to be on the higher side so that you come out with a profit.
When determining your pricing, you really need to focus on looking at your numbers and seeing what is going to be profitable for you. If you are selling honey to help out others, or for family and friends, you may not care about profit nearly as much as if you were to make your hobby into a business.
Do You Need A License To Sell Raw Honey?
When selling consumable products, you often need some kind of license to make your transactions legal. The rules and guidelines for selling will vary from state to state, so make sure that you contact your local authorities for more specific information that will apply to you. So, the answer to this question is yes, you will need a license to sell raw honey, whether you sell online or wholesale.
Unforuchatnetly, you will need to be very diligent to make sure you are following all of the expectations and guidelines from the FDA, USDA, as well as state regulations. You’ll need to register your raw honey with the FDA and your local and state health departments, regardless of where you want to sell your honey.
You will also make sure you are properly labeling your honey bottles or jars with all of the appropriate nutrition facts. There are several rules regarding labeling that you will have to keep in mind for the health and safety reasons of others. If you are planning on selling your honey to actual customers (not just to family and friends) you will have to take all of these steps.
Thanks for reading! We hope this article helped you determine where you can sell your local raw honey! If you have any questions or anything to add, please comment below. Also, if you are curious about where to find local raw honey in your area, check out our honey farm locator!
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